THE BIG DEBATE BURSTS BACK - WITH REDI TLHABI

Friday, October 2, 2015

Samsung launches South Africa's first news-on-demand, purpose-built eNCA app with video news on Samsung Smart TV's; first of its kind in Africa.

Samsung Smart TV's news-on-demand, purpose-built eNCA (DStv 403) app with video news for Smart TV's is a first of its kind in Africa.

Currently neither MultiChoice's DStv Explora nor MultiChoice's DStv Catch Up service provide any daily updated video-on-demand (VOD) TV news in its on demand content offering, and neither does streaming VOD services like the recently launched ShowMax or ONTAPtv for people who quickly want to get a sense of the day's news.

People with connected Samsung Smart TV sets are now however able to get some type of video news through using the app.

"We are excited to launch South Africa's first video-rich TV news app," says Matthew Thackrah, the deputy managing director and head of consumer electronics at Samsung Electronics South Africa.

"With progressively more connected technologies available in the market, consumers can access content across a variety of mediums. Our partnership with eNCA gives Samsung Smart TV owners a new way to consume news. The app means they can actively select the stories they want to learn more about, at their convenience," says Matthew Thackrah.

Samsung's eNCA app for South Africa has been designed with its Smart TV platform.

The eNCA news inserts on the app complement those featured on the eNCA website.

The eNCA app's emphasis is on video stories supported by minimal text for a visual experience, says Samsung. Users can access the text and images featured on the eNCA website through the Smart TV app if they want to supplement the stories with more depth.

Samsung says the existing eNCA Smart TV app is the second most popular app among Samsung Smart TV users in South Africa.

Samsung approached eNCA with the intention of collaborating with the 24-hour TV news channel from Sabido to offer viewers a value-added service.

The eNCA app also allows viewers to toggle a news ticker, that provides news headlines at the bottom of the TV screen that viewers can see scrolling wile they watch something else.

"Samsung Smart TV consumers are now able to watch the news on their terms – as and when they want to. They can also keep up to date with the latest headlines while watching TV."

"We are proud to deliver South Africa's first video-rich TV news app in partnership with Samsung," says Timothy Spira, general manager of eNCA's online division.

"When Samsung approached us to partner in developing and promoting a purpose-built eNCA app, we embraced the opportunity to be present on the leading Smart TV platform in South Africa."