Telebrities Khanyi Mbau, Minnie Dlamini and Thabo Molefe known as Tbo Touch are willingly inflicting untold brand damage to their own names and brands by appearing in cringe-worthy and badly produced adverts for Sanral in which they are paid to tell other people how good Gauteng's e-tolls are.
It's not clear for how much money Khanyi Mbau of e.tv's Katch It with Khanyi, the fading Minnie Dlamini of SABC1, and Tbo Touch who is clearly out of touch, were each paid to sit for the ghastly "pay your Sanral e-tolls" commercials.
People are now wondering just how desperate and cash-strapped the three really are to willingly stoop to such disastrous lows damaging their careers and credibility with their respective audiences.
Even more shocking is how Minnie Dlamini, Khanyi Mbau and Thabo Molefe would willingly and for pay attach their names to something riddled in controversy like Sanral's derided e-tolls service.
While Khanyi Mbau, Minnie Dlamini and Tbo Touch foolishly extol the virtues of e-tolls and are putting their own names and brands on the line in tone-deaf commercials, viewers are flabbergasted at how the telebrities are willing to damage their own reputations just to take cash from Sanral.
It's unintentionally hilarious as all three sell-outs admit in their badly done commercials with ridiculous scripts, to how they hate(d) e-tolls. But now they want you to pay.
People are wondering whether Khanyi Mbau, Minnie Dlamini and Tbo Touch are suddenly saying they are now in favour of paying Sanral's despised e-tolls because they themselves are just being paid to say so, since none of them did it for free as "public service announcements" out of the goodness of their hearts.
The three greedy celebrities gushing about e-tolls are blasted for their participation by the South African public, with people laughing at the poorly produced videos devoid of any authenticity.
"It really is quite a joke. This is an odious tax you're trying to sell Sanral, not toothpaste and stuff," says Wayne Duvenhage, the chairperson of The Opposition to Urban Tolling Alliance (Outa).
"No amount of spin or celeb endorsement will sell a rotten system."
