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Monday, August 31, 2015

Chewie or an Ewok for dinner? The Force is strong with M-Net Movies' Star Wars pop-up channel on MultiChoice's DStv - as well as with its website.


Chewie or an Ewok for dinner? The Force is not just strong with M-Net and DStv's temporary Star Wars pop-up channel which launched today on channel 109 - the specially created website mnet.tv/starwars has the droids (and a game and the prizes) you were looking for.

The temporary Star Wars pop-up channel (DStv 109) has launched on MultiChoice's DStv satellite pay-TV platform today showing all of the Star Wars movies, but viewers can also watch fascinating documentaries and featurettes about the sprawling science fiction saga, as well as episodes of the final season of animated show Star Wars: The Clone Wars.

M-Net Movies' Star Wars pop-up channel will run until 13 September - basically for half a month.

"We wanted to create a schedule which broadcast a title every night as well as a binge-viewing session," says Lani Lombard, M-Net's head of publicity.

"This plays out perfectly over one week and those who miss the movies during the first week have the opportunity to watch it in the second week".

"Star Wars is one of the biggest movie franchises ever and as a special treat to DStv Premium customers it made sense to create a special channel prior to the launch of the new movie, Star Wars: The Force Awakens, later this year".

With the Star Wars pop-up channel on DStv comes a strong tie-in web presence, where people can not just read and learn more, but also play, win prizes like tickets to the movie at the end of the year, and have to choose things like who'd make a better dinner guest - Chewbacca or an Ewok.

"Star Wars features 7th on 'Most popular topics on Facebook' and is popular throughout the world wide web," says Lani Lombard as to why M-Net and DStv decided to create a strong, concurrent online experience for fans at mnet.tv/starwars

"M-Net also has a strong digital presence with all its biggest properties and the Star Wars online experience is enhancing the content in a fresh way - what you would expect from M-Net Movies".

The Star Wars pop-up channel which is available across Africa in high definition (HD) to DStv Premium subscribers is showing all 6 Star Wars movies in chronological order, based on the year of release.

A new film is shown daily at 06:00 and repeated at 19:30 on the same day. On Sundays all the movies screened during the week are shown, and the films are also available on DStv's Catch Up service.