Saturday, July 18, 2015

Trophy for the 2015 MTV Africa Music Awards on MTV Base undergoes a colourful change; ditches the gold for a multi-coloured makeover.

The trophy for the 2015 MTV Africa Music Awards on MTV Base (DStv 322) set to take place tonight in Durban has undergone a multi-coloured makeover a year after it was reimagined and changed into its existing form.

Viacom International Media Networks Africa (VIMN Africa) which runs MTV Base and the MAMAs last year announced that the trophy from now on will be refreshed and tweaked when the award show takes place.

The trophy's basic new design which was introduced last year remains which was designed by the husband-and-wife design duo Adriaan Hugo and Katy Taplin of Dokter And Misses in Braamfontein.

The "M"-block forming the base of the trophy also remains silver in colour, but the "TV" and the interconnected cogs and industrial machinery look forming the African continent are now in different colours.

The previous "cog-like" circles have also been changed into hexagonal shapes, more resembling the DNA-ish look of the MAMAs logo.

The new 2015 MTV Africa Music Awards trophy which will be handed out in several categories tonight, now sports pink, purple, turquoise and navy blue colours.

The new 2015 MAMAs trophy was unveiled Friday night at the pre-event press conference held at the Playhouse Theatre.

"This year we've changed and gone for a more colourful approach, whereas last year it was a gold trophy," says Tim Horwood, MTV Base channel director. "This year the trophy is more colourful which we feel represents the vibrancy and youth culture that we're all here to celebrate and it represents Africa emerging".