Saturday, June 7, 2014

2014 MTV AFRICA MUSIC AWARDS: New trophy unveiled in pale gold and white, showing a new Africa rising that's 'fresh, unique and new'.

The 2014 MTV Africa Music Awards unveiled a new and reimagined trophy at its press conference on Friday evening at The Playhouse in Durban before the awards show set to take place on Saturday night, 7 June.

The reimagined MTV Africa Music Awards trophy will be refreshed and tweaked every year from now on when the awards show takes place.

The 2014 MTV Africa Music Awards, revived after a three year absence, will be broadcast live on MTV Base (DStv 322) and MTV (DStv 130) on Saturday night at 21:00, on BET (StarSat 190) on Thursday 12 June at 22:00, and on on Saturday 14 June at 22:00.

The new trophy for the MTV Africa Music Awards was designed by the husband-and-wife design duo Adriaan Hugo and Katy Taplin of Dokter And Misses in Braamfontein, Johannesburg in South Africa and depicts the African continent in pale gold in Meccano like straws, mounted on a white block base.

MTV Base says the new trophy symbolises "African vitality" and represents "an Africa connected through music and creative networks".

The new trophy presents "a different image of Africa, depending on the angle at which it is viewed. The layers reference the dynamism of industrial machinery and graphic shapes of vintage sound equipment; a continent working together through sound".

Viacom International Media Networks Africa (VIMN Africa) which runs MTV Base on MultiChoice's DStv satellite pay-TV platform throughout the African continent, told the media on Friday evening at the press conference that the MTV Africa Music Awards organisers teamed up with a number of designers from across the continent to workshop new ideas for a trophy and chose this one.

"What we're going for is a fresh take on Africa. We like it that it's got interpretation to it".

"It's something less literal, it's Africa rising out of the MTV statue. This [trophy] stands for what we stand for, which is Africa reimagined. So it's Africa represented in a way that is fresh, unique and new. It's not your stereotypical map of Africa".

VIMN Africa says "each year we hope to refresh it and tweak it".