Tuesday, March 3, 2015

South Africa's new Broadcasting Research Council of South Africa (BRC) holding educational sessions to give updates on TAMS and introduce the BRC.

The Broadcast Research Council of South Africa (BRC) is a new South African industry body which will be looking after the audience research needs and things like issues pertaining to South Africa's TV ratings, and is now holding educational sessions in Johannesburg and Cape Town.

The Broadcast Research Council of South Africa (BRC) will talk to industry executives about the BRC and to introduce the new industry body, as well as give an update on The Television Audience Measurement Survey or TAMS - South Africa's TV ratings measurement system.

The BRC educational sessions will take place in Johannesburg on 4 March 09:00 to 11:00 at the Wanderers Club; and in Cape Town on 11 March 09:00 to 11:00 at The Baltic Venue at The Pavilion Conference Centre at the V&A Waterfront.

People can RSVP to tholakele.mdluli@dstvmedia.com

The Broadcast Research Council of South Africa (the BRC) will perform as an independent entity to create broadcast industry research for the benefit of the members, including any required industry audience currency research.

The BRC will try to improve the TAMS rating system which became flawed, to bring new stability and credibility to the viewership figures, measurement methodology and TV measurement currency to determine who exactly in South Africa is watching what.