Friday, March 6, 2015

Just 7 months after changing its name, M-Net's AfricaMagic Urban Movies channel on DStv is again changing to AfricaMagic Urban on 16 March.

AfricaMagic Urban Movies (DStv 153) on MultiChoice's DStv satellite pay-TV platform is once again changing its name after just 7 months, this time to simply AfricaMagic Urban from 16 March.

AfricaMagic Movies 1 changed to AfricaMagic Urban Movies in August 2014 and will now be changing to simply AfricaMagic Urban. It will also no longer be a exclusive movie channel but will also carry series, sitcoms, magazine shows and reality fare.

Another M-Net channel on DStv, M-Net Series Zone (DStv 115), will also be changing soon to simply M-Net City.

The ongoing M-Net TV channel name changes on DStv is raising questions about why the pay-TV broadcaster seems to be making rash decisions and implementations which is then changed a few months later, instead of taking more time doing proper market research and pre-implementation before constantly rebranding TV channels with new names.

According to Wangi Mba-Uzoukwu, M-Net West regional director, the name change of AfricaMagic Urban Movies to AfricaMagic Urban, "is part of AfricaMagic's ongoing development strategy".

AfricaMagic Urban willalso broadcast shows like the Angolan telenovela Windeck and the Nigerian TV series Gidi Up.

"The rest of the AfricaMagic TV channels remain as they are," says Wangi Mba-Uzoukwu.