Meanwhile a confusing and incorrect on-air AfricaMagic promo from M-Net is running, that has channel numbers that touts the new changes - but with an incorrect DStv channel number in the promo that doesn't correspond, in reality, with what the wrong promo says.
The muddled AfricaMagic changes heralds the start of a major M-Net channels restructuring which is likely to also come soon for the set of M-Net Series channels as well as Vuzu on DStv, all of them also supplied by M-Net to MultiChoice.
Interestingly MultiChoice's DStv electronic programme guide (EPG) and on-screen i-plate has the old names and has not been updated; neither has M-Net and DStv's AfricaMagic website been updated and upgraded with the new brand names and looks.
It creates an amateur-looking switcheroo, confusing DStv subscribers, and a disjointed experience as M-Net plays on-air promos on DStv touting the new channel names and with the channels on DStv having new channel logos - but no new EPG's and an old website.
Meanwhile an M-Net on-air promo for AfricaMagic says this channel is on channel 151. Confusingly, channel 151 doesn't exist as a live channel on MultiChoice South Africa's DStv channel line-up.
M-Net didn't bother to communicate the name change and logo change or why it happened to the South African press covering television.
Yet, the new logo and channel ident are used on channel 152. Again no word from M-Net what is happening here.
There's zero clarity from M-Netwhat the urban movies are and how the urban movies channel is distinguishing itself from the other channels.
AfricaMagic World (DStv 155) remains unchanged.
There's been zero guidance from M-Net on why the M-Net AfricaMagic changes happened, how the various AfricaMagic channel's channel propositions and featured content changed, or why, or how drastically, what each channel now represents, and press release or statements from M-Net's AfricaMagic channel executives or directors.