Thursday, February 26, 2015

The end of 'M-Net Series' on DStv after 17 years: M-Net gets ready to name change M-Net Series Zone as the last remaining M-Net Series channel.

You're reading it here first. 

M-Net will finally do away with, and end the "M-Net Series" brand after 17 years on MultiChoice's DStv satellite pay-TV platform.

M-Net started The Series Channel in April 1998 on DStv, which morphed a decade later in 2008 into The M-Net Series channel.

The M-Net Series channel was split into three channels in July 2013 - M-Net Series Showcase, M-Net Series Reality and M-Net Series Zone.

The floundering ratings and under-performance of the channels saw M-Net Series Showcase and M-Net Series Reality closed down just over a year later in September 2014.

M-Net Edge was started on DStv, leaving M-Net Series Zone (DStv 115) as the sole M-Net Series channel.

In January 2015 when asked whether M-Net Series Zone on DStv will be undergoing a name change - since there's no longer a need for the very long "M-Net Series Zone" qualifier and TV channels prefer as short names as possible from a branding and optics point of view - several M-Net insiders told TV with Thinus that a name change was indeed being considered. 

Now insiders said M-Net Series Zone as the last permutation of a "M-Net Series" channel will be rebranded and name changed. 

The channel and its channel proposition as a catch-up destination for shows on MultiChoice's DStv will remain, but under a new name. 

It means the end of "M-Net Series" as part of a TV channel name and several channel logo and branding permutations on DStv after 17 years.