Tuesday, October 14, 2014

BREAKING. Boomerang on DStv relaunching globally as an animation TV channel for families and kids; will change in South Africa early 2015.

Turner Broadcasting System (TBS) is relaunching Boomerang (DStv 302) , ione of its animation TV channel on MultiChoice's DStv, with a new logo and a bigger focus on family viewing.

Boomerang is Turner's animation kids channel which didn't experience an embarrassing black out this past Saturday on MultiChoice's DStv like its other kids channel, Cartoon Network which both Turner Broadcasting and MultiChoice has so far been completely silent about.

It's not yet clear when Boomerang will be changing for South African and African viewers on DStv but it will be sometime early in 2015 says Turner.

The new-look Boomerang launched in September in Latin America and will change in Australia in early November.

Turner says the new Boomerang will include content that include "iconic, beloved cartoons" as well as "acquired regional and local animated favourites".

Turner wants to position Boomerang as a stronger and better brand, as its "second flagship kids brand" after Cartoon Network, and as a "global, all-animation, youth-targeted network, repositioned with a line-up of timeless and contemporary cartoons programmed for family co-viewing".

Turner Broadcasting System International president Gerhard Zeiler says Boomerang will draw on the vast resources of "the world's largest animation library" consisting of Warner Bros., Hanna-Barbera, Cartoon Network and MGM studios television and theatrical shorts, series and specials, so that Boomerang's schedule will be filled with timeless favourites like Tom and Jerry, Looney Tunes, The Powerpuff Girls and Scooby-Doo.

As part of the relaunch Boomerang will have a new on-air look and logo and offer "original content on the network across its 13 international feeds".

"The relaunch of Boomerang as a second flagship channel is a testament to its global appeal," says Gerhard Zeiler.

"We are extremely proud to see this channel move into its next incarnation - with a look and feel that conveys its quality and contemporary position. This represents a further step in our strategy to build on the success of our international kids' network," says Gerhard Zeiler.