eNCA is dumping the red and blue mosaic glass tiles and replacing the eNCA logo with a uniform and one dimensional turqoise African continent outline and a simplified and stripped-down "eNCA" font overlay in baby blue and red.
The on-air look and logo redesign comes with aerial cityscape backdrops to make eNCA look more "urban" and will extend to all stings and graphics. The one year old eNCA.com website will also change and do a rebrand.
"News is constantly changing because our reality is evolving," says Cecil Lyons, the head of marketing at eNCA. "The new look is contemporary and urban," says Cecil Lyons.
eNCA remains the most watched 24-hour TV news channel available in South Africa and the most watched of the three South African 24-hour TV news channels.