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Sunday, June 29, 2014

Nico Meyer, MultiChoice Africa CEO on DStv repeats: 'Repeats are a bit of a balancing act. It's to make the service affordable to consumers'.


Nico Meyer, MultiChoice Africa CEO says the pan-African satellite pay-TV operator which runs DStv in South Africa and across Sub-Saharan Africa broadcast repeats as part of a balancing act which is to make pay-TV affordable to subscribers and to give the opportunity to watch shows at different times.

Meyer is in Mauritius at the MultiChoice Content Showcase which kicked off this past Tuesday evening with African artists, journalists, international content distributor executives and on-air talent, as well as guests who were flown to the Trou Aux Biches Resort & Spa.

The MultiChoice Content Showcase Extravaganza ends today, 28 June.

In an interview with Kenya's NTV programme The Trend and asked about subscribers complaining about repeats on DStv, Nico Meyer says "that's the nature of pay television".

"If we would bring just simply new content all the time it will simply make it far too expensive. And also people's viewing behaviour are very different. Some people want to see it in the early evening. Some people want to see it in the afternoon".

"So it is a bit of a balancing act. It is to make the service affordable to consumers, but also the ability to be able to view something which they might have missed in another opportunity," said Nico Meyer.

ALSO READ: MultiChoice launches new "Africa Rising" music video and campaign - although one of the six artists in the music video fails to show up.