Sunday, March 9, 2014

DATELINE LAGOS: 'We're already seeing higher quality movies from Africa,' says Biola Alabi about the AfricaMagic Viewers Choice Awards.

The level and quality of African films and television being produced is already rising, thanks in part to recently established awards shows on, and for, the continent such as the AfricaMagic Viewers Choice Awards.

So says Biola Alabi who spoke to Africa's press today with the 2nd AfricaMagic Viewers Choice Awards which took place on Saturday evening in Lagos, Nigeria.

The AfricaMagic Viewers Choice Awards which was established to recognise excellence in the film and TV industry across the entire Africa, was again broadcast live on multiple AfricaMagic TV channels on MultiChoice's DStv platform across the African continent.

"I love being in television, I've always loved being in television, it's always been something I wanted to do. When I found my way into television it's always been something that I've been passionate about," said Biola Alabi.

"With the AfricaMagic Viewers Choice Awards our vision is to raise the profile of excellence across the continent when it comes to television and film and to really celebrate excellence and to encourage people to aspire to create a certain type of story".

"We also wanted to create a platform where AfricaMagic can celebrate the type of stories that we are telling on our platform. We have over 8 channels now telling stories across the continent. We wanted to create a platform where these stories can be rewarded and celebrated".

"The'yre not going to be recognised at the Oscar, they're not going to be recognised at the Golden Globes. So we wanted to create a platform with the AfricaMagic Viewers Choice Awards where they would be celebrated from across the continent. Its about storytelling across Africa," said Biola Alabi.

"Its our second year; we're still very young. When people say we're the Oscars of Africa that really scares me. The Oscars is 86 years old. Those are institutions that are almost a hundred years old. The Golden Globes the International Foreign Press Association started back almost a hundred years ago".

"So I get very nervous when people say that. But I think what people are saying when they say that is that it is a place where Africans can come together and celebrate the best of television and film".

"We're seeing higher quality movies, people are bringing us amazing film, amazing products, amazing projects, and we're looking at innovative ideas and we're looking at different partnership models and that's very exciting for us," said Biola Alabi.