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Thursday, February 27, 2014

M-Net dropping 'HD' from its channel ident: 'Change was made to create a uniform look and feel across the DStv platform,' says MultiChoice.

The M-Net channel on MultiChoice's DStv got rid of the "HD" behind its on-screen channel ident just over a week ago, and the pay-TV platform is responding and says its been done to create a more uniform look.

The M-Net channel on channel 101 on DStv adopted the M-Net HD logo from October 2012 when the M-Net HD channel - which was a separate channel on DStv with slightly differentiated content - fell away and the standard definition (SD) M-Net channel became able to carry the full HD content in terms of ads, filler and its programming content.

Responding to the use of just the stylistic blue-ribbon device "M" from now on for channel 101, MultiChoice says "this change was made to create a uniform look and feel across the DStv platform".

"The M-Net and M-Net Movies channels are simulcast HD/SD channels; just like Universal, Studio Universal and FOX. The various DStv HD decoders automatically pick up these channels in HD - customers who have HD equipment will always see the simulcast channels in HD without having to do anything. The only exception is SuperSport HD channels which are not yet simulcast".