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Wednesday, January 22, 2014

Days of Our Lives seen on SABC3 renewed until 2016; soap will celebrate its 50th anniversary in November 2015.

Days of Our Lives, the American TV soap seen in South Africa on SABC3 on weekdays, has been renewed for two years through 2016.

That will ensure that the Corday Production Inc produced soap done in association with Sony Pictures Television will see its 50th anniversary and more importantly - can start planning for it.

Another one year renewal for Days of Our Lives would have taken Days to September 2015. If Days was renewed then, it would have given the soap too little time to prepare for its 50th anniversary just two months later, which falls in November 2015.

By renewing Days now for two years, it takes away the uncertainty for the producers who can preplan beyond September 2015, and into and past November 2015 - meaning bigger and better storylines.

That means that Sami may be leaving Salem but that Days of Our Lives will celebrate 50 years on television in a year's time in a big way.

"Days of Our Lives continues to be a fan favorite for the daytime audience and we are thrilled to keep it going through its 50th season," says Jennifer Salke, president of NBC Entertainment in America, in a statement.

She says Days of Our Lives "remains both relevant and fresh creatively due to the hard work of the producers, writers, cast and crew who have worked tirelessly to make Days the ratings success it is today".

Ken Corday, the executive producer of Days of Our Lives says he is "thrilled" to have "the support of our incredible network and studio executives who work tirelessly to allow us to continue telling our stories and share the Days legacy with our devoted family of  fans".

"Days of Our Lives continues to deliver on its legacy of quality storytelling," says Steve Kent, senior executive vice president of programming at Sony Pictures Television, saying Sony is "excited to celebrate the show's 50th anniversary with our generations of dedicated fans."

Days of Our Lives started in 1965 as a half hour soap and then became an hour long in 1975.