SIGH. ANN7 news reader sighs on-air and stops after the technical incompetence and mistakes becomes too much to keep up appearances.

An ANN7 (DStv 405) news reader sighs on-air during yet another technical on-air mistake on MultiChoice's third 24-hour South African TV news channel on DStv.

The ANN7 news readers sighs, gives up and stops - probably resigned to the fact that she made a big mistake and career damaging decision going to work for total train wreck television which has become the laughing stock of South African viewers.

At the launch event, MultiChoice South Africa's group CEO Imtiaz Patel said that the satellite pay-TV operator has stringent quality controls for Infinity Media's ANN7 news channel.

Imtiaz Patel said that MultiChoice was very happy with the test broadcasts in the days before ANN7 launched on DStv on Wednesday evening.

The multiple and ongoing on-air mistakes and cringe worthy, embarrassing and far below par production values has now made ANN7 the worst TV channel launch in South African history, as well as the worst TV channel launch on DStv ever.

ALSO READ: ANN7: There's teething problems and then there's unmitigated TV trash - ANN7's on-air incompetence and amateurism is shocking to watch.