Tuesday, March 19, 2013

Fox Entertainment channel rebranding as FOX as it joins DStv; FOX will remain as a dually available channel on TopTV.


Fox International Channels Africa (FIC Africa) which runs the Fox channels and National Geographic channels in South Africa and Africa is rebranding the Fox Entertainment (TopTV 180) channel as FOX following the carriage agreement with MultiChoice to make FOX available on the DStv Premium bouquet on channel 125 from 9 April.

FOX, or Fox Entertainment will also remain available on rival On Digital Media's (ODM) TopTV pay-TV platform.

FOX has so far only been available on TopTV but will now become a dually available channel on DStv and TopTV such as TLC, Investigation Discovery, Al Jazeera, BBC World News, FashionTV.

Whereas TopTV was the only operator with access to the high-buzz, highly sought-after TV shows such as The Walking Dead and Falling Skies - and soon Da Vinci's Demons - DStv subscribers will now get access to those shows - and in high definition (HD) since FOX will be broadcast as an HD channel on MultiChoice's platform.

Yesterday when TV with Thinus asked FIC Africa specifically as well as its South African PR agency, At Vogue Communications specifically, what is happening with Fox Entertainment and whether the channel will remain available on TopTV after April, there was no response to any of the media enquiries made.

Now FIC Africa in a press statement this afternoon, says "the deal with DStv extends FIC's carriage on the continent and is in keeping with the company's corporate strategy of non-exclusivity. This means that all the channels will still be available to all platforms that it is presently carried on across Africa."

TopTV keeps FX and Fox Retro - those two channels are not (yet) carried on DStv.

FOX "will be rebranded from Fox Entertainment to FOX," says FIC Africa in the just-released statement. "This positions the channel as the flagship entertainment channel in the FIC stable. This move is part of a corporate decision taken by FIC worldwide".

"The new on-air brand campaign will focus on the strength of television programming - which remains the number one medium for entertainment, globally."

"We are very pleased with the extended distribution of our channels onto the DStv platform," says Alessandro Tucci, the senior vice president and general manager for FIC Africa in the prepared statement.

"This operation is managed from our expanded office in Johannesburg confirming our commitment to delivering channels with a local team," he says.

"Distribution has increased very fast in the last two years confirming not only what a good moment these markets are going through but also the huge interest that our brands and their premium content generate," says Alessandro Tucci.

"We hope to see more viewers enjoying the quality on offer through our entertainment channel," says Alessandro Tucci.