Monday, January 21, 2013

OSCAR GOES AWESOME. M-Net Movies gets Oscar Pistorius for a hilarious TV commercial and its new 28 Days of Oscars campaign.


It's hilarious: A brand-new TV commercial with Oscar Pistorius and two dim-witted office cubicle baffoons which M-Net's M-Net Movies division is going to be using during February to draw attention to its Oscar month campaign.

The Oscar Pistorius M-Net Movies TV advert was done by Bevan Cullinan (Fresheye Films) and Clearwater. Oscar Pistorius and M-Net Movies is promoting the movie channels' set of Oscar-winning movies leading up to the actual Academy Awards which M-Net will be showing in South Africa on Monday 25 February in a "28 Days of Oscars" campaign.

Viewers will be able to look out for daily "Oscar's Picks" and "Oscar's Nods".

"We are honoured to work with an international icon as renowned as Oscar," says Pierre Cloete, the channel director for M-Net Movies. "The brand's core values of freshness and adventure will further be amplified by his association and will assist in promoting the M-Net Movies brand."

"I had a lot of fun shooting it, as it was totally different from the norm," says Oscar Pistorius. I'm sure the public will enjoy it as much as I did."

Pistorius is a clever media meme master. Currently gracing the magazine covers of GQ and Sarie, his 2011 ad for Thierry Muggler for A*Men perfume created big buzz.