Wednesday, June 20, 2012

BREAKING. Style Network unveils a brand-new blue logo and slogan of 'Work It. Love It. Style It.'.

Style (DStv 183) is doing away with its pink dotted circle and is unveiling a brand-new channel logo and image with the slogan "Work It. Love It. Style It."

It's not known when the new logo and look will into effect on South African TV screens. Asked when the change of the channel would affect Style in South Africa, Style said "there are no confirmed plans yet".

Discovery Science on TopTV and TLC on TopTV and Dstv are two recent examples of TV channels where the on-screen change happened in South Africa long after the look of the channels already changed overseas.

The Style makeover comes shortly on the heels of the makeover of E! Entertainment (DStv 124) which unveiled that sister channel's new look in May and which will come into effect in July in America and in September in South Africa.

The Style Network will change its logo and appearance in America on 25 June with the aim of differentiating the channel more from competitors and which is not well know for its genre specific programming mostly catering to women.