Wednesday, April 4, 2012

The new on-air rebrand of the National Geographic Channel shows its iconic yellow rectangle in surprisingly new ways.


The National Geographic Channel (DStv 260) has started to roll out a brand-new global rebrand with a new on-air look and it also includes how the National Geographic Channel is seen in South Africa.

Look closely during the ad breaks and bumpers - especially just before the top of the hour when a new show starts, and you'll see it.




What the rebrand basically entails is showing the iconic yellow rectangle of the National Geographic brand in surprisingly new ways. It also comes with the new tag line of ''This is who we are''.