This information yields massive insight into the shows that will gain most if PVR viewing is added to the viewership figures of normal viewing (or in other words, the shows that will show the greater viewership gain if people who record it and watch it later is added to the amount of viewers who watch it live).
Here is what else the list shows. It shows that South Africa's heaviest PVR usage is devoted to local programming, and it reveals surprising consumer and demographic information. Here's the list of the most PVR'ed shows (but not in ranking order of biggest PVR percentage):
Carte Blanche (M-Net)
Molly & Wors (kykNET)
Private Practice (M-Net)
CSI Miami (M-Net)
Binneland (kykNET)
Hawaii Five-O (M-Net)
Boek Soek 'n Vrou (kykNET)
Kwêla (kykNET)
Agter Elke Man (kykNET)
Kwêla Funnies (kykNET)
Fiesta (kykNET)
Here is what's to be gleamed from this: Firstly Afrikaans DStv subscribers are the biggest PVR users, or, to be more accurate, Afrikaans TV content (which by implication is local South African TV content) comprise by far the biggest share of content viewers choose to record and watch as time-shifted viewing (TSV) in South Africa.
Since PVR usage grows within a market segment over time as a learning experience with this new technology, anecdotal evidence would suggest that Afrikaans DStv subscribers have had access to PVR technology for the longest period of time - and/or, or in conjunction, that Afrikaans DStv subscribers are comprising the biggest part of DStv Premium subscribers.
It also indicates that M-Net (DStv 101) and kykNET (DStv 111) are the TV channels that contain the bulk of TV programming that DStv subscribers who have and use a PVR, consider (a) worth watching and therefore want to record (b) won't watch live or won't be able to watch live or (c) consider ''content valuable'' and something they want to keep or rewatch.
ALSO READ: The growth of PVRs in South Africa ''terrific''; ''starting to have a significant impact on South African television viewing patterns''.
ALSO READ: Pay TV in South Africa growing ''at an incredible rate''; dramatically changing the structure of TV households in the country.
