FIRST LOOK! Sony Max mixes things up and maxes the fun at the new Sony Max channel's launch with cool cocktails menu's.

When they care, I care. And Sony Max (DStv 126) clearly cares a lot. No detail is ever too small to escape my beady eye when it comes to television and I'm just back from the cool official launch of the new Sony Max channel which was filled with very buff half naked men who paraded around as wrestlers with Mexican masks, a great buffet and an awesome cocktail menu - beautifully personalised with some clever cocktail choices infused from Sony Max's new TV shows.

I'm just back and will roll out some more stories, photos and first interviews in complete coverage of this new channel, what it will have and what Sony Max is about, but first the cool cocktail menus. Guests could sip on a whole range of drinks from Ninja's Passion (Ninja Warrior) and Fitz on the Beach (Call me Fitz), to I Survived a Japanese Sunrise (I Survived a Japanese Gameshow) and Takeshi's Blue (Takeshi's Castle).

I didn't have time to work my way through the whole Sony Max cocktail menu since I had to work and do interviews and gather everything I could, but I had a Tequila Slam Dunk and it was great. The channel rolled out real food and not the average and usual flim-flam that usually passes as nibbly bits at these events and had a great spread. Half naked wrestler dudes served platters with real meat which was awesome and followed it up later by chocolate delicatessen in big plates. Besides a buffet (and of course an open bar) with more delectible food choices guests could also take a photo booth insta-picture with Sony Max characters.

As the very first TV channel to launch in South Africa in 2011 Sony Max surely maxed the budget for this channel launch and did a great job. Bonus points for the mock wrestling show when two beefy dudes grabbed each other in a real wrestling ring on stage with a fake ref and did some Mexican wrestling (Sony Max will bring viewers CMLL Presents: Arena Mexico). Bonus points as well for Sony Max and MultiChoice for bringing in real Sony execs from overseas to talk to the press covering television and a great presentation of who and what Sony Max as a channel will be.

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