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On Digital Media (ODM) now has more than 120 000 TopTV decoders in the market since it launched in May, are still selling and signing up new TopTV subscribers at a brisk pace and growing the company.
''We're sitting at 120 000 TopTV decoders,'' Elouise Kelly, ODM chief marketing officer tells me, who promised ''more communications with existing subscribers soon''. The TopTV call centre which now runs from 07:00 to 20:00 daily still deals with a huge number of enquiries, but according to Elouise Kelly ''the business is now a lot more geared towards being able to deal with huge numbers.''
On passing the level of 120 000 TopTV decoders in South Africa, Elouise Kelly says ''its definitely as we projected. There's always room for improvement but we're happy. We're selling, selling, selling. We're definitely not ashamed of where we are right now as South Africa's new pay TV business. Our staff base is growing every day. Our executive level of ODM management is basically bedded down.''
Regarding TopTV's launch promises of high definition (HD) channels and personal video recorder (PVR) functionality being introduced later, Elouise Kelly says ''of course TopTV wants to service our subscribers and our market with the latest technology. However, we feel that for the stage where our business is right now, we're still just starting and focusing on selling the normal TopTV set top box (STB). Next year we will look at introducing other products and offerings.''
