Sunday, May 9, 2010

Yawn. Another month, another promise: Super 5 Media now looking to June to start its pay TV service.

Super 5 Media (formerly Telkom Media after which Telkom disinvested its 75% shareholding and sold it to Shenzhen Media) is now saying it plans to start its pay TV service in June.

Yawn. Super 5 Media has very little credibility left and it seems to be just more promises and promises. Hardly anybody in the TV industry believes anything Super 5 Media says anymore, just a few weeks ago Super 5 Media said it was going to start in May when it became evident that TopTV was definitely about to launch.

Now Super 5 Media is throwing titbits out there that it's on course to launch come June, and start out with 5 TV channels and also initiate an internet service provider operation so that it can stream TV as part of an internet protocol television (IPTV) operation just like MultiChoice's brilliant new DStv on Demand service.

Of the once sterling reputation that Telkom Media kicked off its licencing application with the Independent Communication Authority of South Africa (Icasa) for a pay TV licence in South Africa,  there is basically nothing left. The company that was the frontronner to be first to start a comprehensive pay TV business in South Africa and become MultiChoice's first competition, languished the past few years as construction on a broadcasting centre was put on hold, talented headhunted TV industry professionals eventually gave up and left, and most of the rest got fired last year. All of that happened after Telkom Media, now Shenzhen Media soaked up millions with basically nothing to show for it.