Showing posts with label Zabalaza. Show all posts
Showing posts with label Zabalaza. Show all posts

Monday, August 31, 2015

BREAKING. Zabalaza cancelled; Mzansi Magic axes the struggling soap after just 3 years after ratings and viewer interest waned.


The Mzansi Magic (DStv 161) soap Zabalaza is cancelled, with the M-Net supplied channel on MultiChoice's DStv which has axed the soap which has been struggling in the ratings.

Zabalaza will end its run in April 2016 after just three years.

Zabalaza was launched with big fanfare in 2013 but tanked with viewers and interest waned.

Urban Brew produced the now cancelled Zabalaza - and is interestingly also responsible for the new Gold Diggers, a telenovela with almost the same theme and background, for free-to-air channel e.tv.

Zabalaza followed the launch of the channel's first telenovela Inkaba and Isibaya but Zabalaza with its township backdrop never became appointment television with viewers as M-Net and Mzansi Magic hoped.

"Zabalaza will also create appointment viewing," said Yolisa Phahle, M-Net's director of local interest channels at the time and now CEO of M-Net South Africa, although it never happened.

Producers and the channel tried in vain to reset the struggling soap by literally burning down the setting at the end of the second season and starting "a new era" at the beginning of the third season, moving much of the story line to an urban milieu in the same way SABC3's troubled Isidingo moved from its mining roots.

Nkateko Mabaso, M-Net's director for local interest channels confirms that Zabalaza is cancelled but says Mzansi Magic is "proud of the success sustained by Zabalaza in its three year run".

According to Nkateko Mabaso, Zabalaza , shown Mondays to Thursdays at 21:00, has "upped the standard of the local soap offering and we hope that we can continue to raise the bar".

Mzansi Magic has not announced what will fill the Zabalaza space and timeslot once the cancelled local show broadcasts its final episodes early next year.

Friday, April 19, 2013

TOLDJA. M-Net starting 2 new TV channels - Mzansi Wethu and M-Net Movies Zone - on the new DStv Access package from 7 May.


M-Net is now confirming that it will be starting two new TV channels on MultiChoice's DStv pay-TV platform and indeed named Mzansi Wethu and M-Net Movies Zone which I reported yesterday is what the TV industry had been talking about.

Sources told me it would start on 7 May and M-Net now confirms it, saying the channels starting on 7 May will "welcome new viewers to the magic of pay-television on the newly-launched DStv Access package".

Also as I was told earlier, it is now confirmed that the two new TV channels will also be upscaled and be available on MultiChoice's DStv Family, DStv Compact and DStv Premium bouquets.

Mzansi Wethu on channel 163 will indeed a general entertainment channel, M-Net Movies Zone will be on channel 139 as a movie channel and as sources said "aimed at a black audience".

Mzansi Wethu will have locally-produced content but will start off with the bulk of content having been on other channels before. Similar to how kykNET & kie is a "cheaper" version of kykNET to make that type of channel available to a lower-paying viewership bracket, Mzansi Wethu will also be programmed with library titles such as iNkaba, Top Shayela, Nonhle Goes to Hollywood and Running with the Reps.

Mzansi Wethu will have its own brand-new studio-based soap however, filmed in the Lokshin-style entitled Zabalaza which will also be shown on Mzansi Magic (DStv 161).

Zabalaza with Seputla Sebogodi, Baby Cele, Thami Afrika, Matli Mohapeloa and Khanya Mkhangisa will be shown on weekdays at 21:00 on Mzansi Wethu and will revolve around the struggling Cele clan.

Mzansi Wethu will also have My Perfect Wedding with Thuli Thabethe, a wedding reality show following 12 couples across South Africa trying to create the perfect weddings.

"We are proud to introduce Mzansi Wethu to the pay-TV scene and we are delighted that it is available on an affordable package," says Yolisa Phahle, M-Net's director for local interest channels.

"Mzansi Wethu authentically reflects the day-to-day reality of many South Africans and we trust that viewers will love all the new vernacular programming and other not-to-be-missed shows. Our fantastic content can now reach a much wider audience and this can only be good for the local television industry."

Pierre Cloete, director for M-Net and M-Net Movies says M-Net Movies Zone is "all about great stars, great stories and great movies".

M-Net Movies Zone will go live at 13:00 om 7 May and Mzansi Wethu will go live at 18:00 on 7 May.