Since
Idols began as a reality talent singing show on M-Net way back in 2002, until 2015 - over the course of the past 13 years and 11 seasons - there's only two print journalists in South Africa who've consistently covered and continuously reported about it since the very beginning and who still do - I'm and one of them.
With M-Net's abrupt firing of
Gareth Cliff as
Idols judge on Friday, it became the latest very awkward parting of ways between the pay-TV broadcaster and
Idols talent - but it's definitely not the first in a long line of cringe-worthy
Idols divorces.
M-Net and
Idols - produced by [SIC Entertainment] - severing ties with
Gareth Cliff, got me thinking over the past weekend about the many, many heavily awkward separations - the pop culture version of "Bye Felicia's" - that
Idols delivered over the years in South Africa, and which I've covered.
Here's my list of some awkward
Idols Bye Felicia's:
Remember
Idols' very first co-host? The late
Matthew Stewardson and former KTV presenter was the first co-host of
Idols with
Candy Litchfield in 2002.
Halfway through the first season
Matthew Stewardson who had a life-long addiction with drugs was fired by
Idols (viewers didn't then knew why) and suddenly replaced by
Sami Sabiti.
Weeks later
Matthew Stewardson checked into rehab and a few months later told
Carte Blanche about his difficult, lifelong drugs struggle and how he started using cocaine as the son of an alcoholic father.
Remember
Dave Thompson? He was a former
Idols judge. I got wind that he was about to emigrate and jettison South Africa literally the next morning after the evening of the conclusion of the 5th season of
Idols in mid-2009.
At the press conference I asked
Dave Thompson, who tried to keep the news secret, why he is emigrating to Australia and leaving South Africa. He told me and all the journalists at the
Idols press conference: "No comment". Okaay.
Liezel van der Westhuizen became the new
Idols presenter for the 5th season in 2009. A year later, for the 6th season in 2010
ProVerb was added as the co-host. Things became awkward very quickly.
Liezel van der Westhuizen was literally pushed to the back to do short backstage interviews, with ProVerb becoming the "main"
Idols presenter. In September 2010
Liezel van der Westhuizen was suddenly immediately cut from Idols mid-way through the season.
It was soo awkies when M-Net announced
Sasha-Lee Davids as the winner of
Idols' 5th season in 2009 - although
Jason Hartman was the real winner with 200 000 more votes in a voting scandal: South Africa's own prequel to the Miss Columbia, Miss Philippines mess. M-Net ended up making both joint winners. There was world peace.
Then
Jason Hartman went 'Bye Felicia", saying in an interview that
Sasha-Lee Davids should step down because he "feels that the noble thing to do would be for Sasha-Lee to face the obvious truth that he won hands-down and therefore deserves the crown, especially since there was a major difference of 200 000 votes".
Remember
Marcus Brewster? He was a former
Idols judge, gone after the first season.
He managed the first
Idols winner
Heinz Winckler and some of the other top
Idols contestants bookings and marketing. In 2002 people balked over the apparently sky high prices for appearances and fees.
M-Net said its going to investigate the high fees. The
Idols top contestants and eventually also
Heinz Winckler said "Bye Felicia".
Remember "Mama Mara"? The former
Idols judge who sat behind the desk as a judge since 2002 for five seasons started slamming M-Net's
Idols for being racist, saying
Idols should be moved to a TV channel like SABC3 or black people will never win a show on M-Net.
Don't forget how
Mara Louw would call out
Idols producers for the bad sound at the live shows.
In 2010 "Mama Mara" who came across as erratic and used the F-word, admitted she was drunk on-air and mixed painkillers and alcohol before a show and was reprimanded by M-Net and
Idols. M-Net said "Bye Felicia" and
Mara Louw was quickly replaced by
Unathi Msengana as new judge when the 6th season of
Idols rolled around in 2011.
It was the perfect backstory that the show itself mined for maximum effect, and the apple picker from Grabouw with the voice of an angel,
Karin Kortje eventually won the third season of
Idols in 2005.
In the year after winning, relationships became strained between
Karin Kortje and others; she also changed managers. She wasn't invited back as a guest, nor invited back to perform in 2006 and didn't appear at the 4th season's grand finale as usually happened with previous winners.
It only lasted one season and you will likely not even remember it - the (gasp!) Afrikaans - yes, I'm not kidding - Afrikaans version of
Idols.
Ratings were dismal for
Idols, the Afrikaans version way back in 2006 on the Afrikaans DStv channel kykNET of the first - and only -
Idols season in Afrikaans.
It was fun to watch - especially as several of the ousted weekly contestants had to try and sing as the tears flowed and struggled through their songs while the end credits rolled and cameras would zoom in on their faces.
Ultimately the TV executives decided against another season and the first Afrikaans season was also its last season. "Koebaai, Felicia."
M-Net as pay-TV broadcaster has now said 'Bye Felicia" to
Idols on the M-Net (DStv 101) channel and it is becoming a Mzansi Magic (DStv 161) show only after it was a co-production and simulcast on both TV channels the past four seasons.
M-Net decided to move
Idols out of the way of the new
The Voice SA starting at the end of January. Why?
M-Net executives came to the decision that it would be too confusing for viewers, and M-Net and DStv subscribers to have two very similar singing talent reality shows on the same channel, dueling with each other for viewer attention.
M-Net also helps MultiChoice to sustain, support and grow the DStv Compact audience. "With the tremendous growth of the
Idols DStv Compact audience it makes sense to make Mzansi Magic (DStv 161) the home of
Idols season 12," said
Yolisa Phahle, M-Net CEO.
Which finally brings us to
Gareth Cliff fired as
Idols judge. Like Icarus, the radio shock jock flew too close to the sun, deliberately inserting himself into the
Penny Sparrow racism scandal and then becoming inextricably entangled.
Gareth Cliff said nothing racist in his one sentence tweet but was incredibly insensitive when he should have showed a lot more understanding and self-restraint.
Once the social media pitchforks came out the resultant brand damage started not just affecting him but also M-Net and
Idols through proxy of him being an
Idols judge.
Since M-Net and
Idols are commercial TV entities with a commercial duty, anytime users and consumers of your services or products call for a boycott, it immediately becomes a very real concern.
TV is not just a visual medium but something like M-Net and
Idols are about entertainment - not angry people, boycotts and controversy. In the world of television, image is everything.
Belatedly,
Gareth Cliff tried to extract him from the mess he got himself into. It's clear he realised he's in trouble and could lose his
Idols gig, as he started referencing and pleading with the public not to drag Idols into this. It was too little, too late.
M-Net top executives started a review of his ongoing participation in
Idols and decided that
Gareth Cliff had inflicted too much brand damage and would be an M-Net,
Idols and Mzansi Magic liability going forward if he remains linked with those brands.
M-Net decided to fire him, and had a meeting this past Friday to tell
Gareth Cliff... "Bye Felicia".