BLF group demands Moja Love on DStv and presenter Jub Jub of Uyajola 9/9 apologise by Friday for insulting Xhosas and saying 'I have never seen a nation as promiscuous as the Xhosas'.

The Black First Land First (BLF) group has given the Moja Love (DStv 157) channel on MultiChoice's DStv and the Uyajola 9/9 presenter Jub Jub an ultimatum to apologise to Xhosa people by Friday 14 June or be taken to South Africa's Equality Court.

Molemo Maarohanye known as Jub Jub is the presenter of the controversial new tabloid reality show Uyajola 9/9 that exposes people cheating on their partners and in a promo video on Instagram for an episode said "You've never witnessed what you're about to witness tonight, it is crazy, it is ridiculous. I have never seen a nation as promiscuous as the Xhosas".

Jub Jub then says he has also however never witnessed a group of people who are as loving, forgiving, full of attitude and as stubborn as Xhosas.

"I have never seen as well a loving nation like the Xhosas. I have never seen a nation that forgives like the Xhosas. I have never seen a nation with attitude like Xhosas and I have never seen a stubborn nation like the Xhosas. In a nutshell, the nation is just too much."

The Uyajola 9/9 video that sparked a public backlash also angered Andile Mngxitama, BLF leader, who claims that Jub Jub humiliated and impaired the dignity of Xhosa people.

"This defies the right to freedom of expression and amounts to hate speech," Andile Mngxitama wrote in a letter to Moja Love and its channel head Jacqui Setai.

"Correctly interpreted, Jub Jub's speech impairs the dignity and integrity of a whole group of people by attributing negative traits to it unjustifiably. BLF hereby asks that Jub Jub issues a public apology to the Xhosa speaking people, including the whole of South Africa."

"Secondly BLF asks that Jub Jub undertakes a basic introductory course to Black Consciousness (BC) so as to avoid such mishaps in the future and to understand why tribalism is a bad thing."

"BLF is willing to meet with both Moja Love and Jub Jub to clarify our objections if such is required."

"We ask that the apology be given within 5 working days after receiving this letter, failing which BLF shall lodge a complaint against Jub Jub and Moja Love at the Equality Court in Johannesburg," Andile Mngxitama wrote.

Meanwhile a petition was started by viewers on www.change.org after Uyajola 9/9 started broadcasting on Moja Love two weeks ago, saying the show is harmful and making "a mockery of black people".

"This show violates our privacy. It destroys families and lives in general. Sign this petition to have it taken down from our TV," Kholofelo Masha, the creator of the petition, wrote.

The petition has now been signed by 982 people so far.

Neither Lindiwe Mbonambi, Moja Love's head of marketing and PR nor Vincent Lubisi, Moja Love sales executive, have responded to a media enquiry asking Moja Love for comment about BLF demanding an apology and also what Moja Love's comment is regarding the petition and people asking for Uyajola 9/9 to be cancelled.

Siyaya TV's new Moja Love channel on DStv hopes to lure female viewers with love and relationship programming.

The new Moja Love channel aimed at a black female viewership is starting today, on Valentine's Day at 17:30 with little fanfare on MultiChoice's DStv on channel 157, hoping to make inroads in a highly competitive TV landscape where competitors like Lifetime and Discovery Networks' TLC already exist.

With the obligatory local telenovela - every channel now starts one of these serialised staples - and a flurry of talk show and self help programmes loosely modeled on popular American daytime TV formats, Moja Love, produced and packaged by Siyaya TV, will predominantly focus on women's issues and relationships.

"Moja" meaning good or alright, is packaged for MultiChoice by Siyaya TV that got a pay-TV licence from the broadcasting regulator, the Independent Communications Authority of South Africa (Icasa) but failed to start it's own service, just like eSat that ended up producing eNCA for DStv.

Siyaya TV's Moja Love is made available to DStv Premium, DStv Compact Plus, DStv Compact and DStv Family subscribers and will run 24-hours per day with repeat blocks and have 22 shows including several new local productions.

New programmes will be broadcast between 17:00 and 22:30 daily on Moja Love with the rest of the late night and daytime schedule then consisting of repeats.

"For us at MultiChoice, it's important to offer our customers a range of different entertainment options and to provide a platform for local stories to be heard," says Yolisa Phahle, CEO for general entertainment at MultiChoice.

"Moja is a slang word that means 'everything is good' and while love is a universal emotion, Moja Love shall explore love from the unique perspective of the modern South African woman using honest, reflective, hopeful and humorous storytelling," says Jacqui Setai, Moja Love channel head.

New programmes on Moja Love include a new local weekday talk show, similar to The Real in America as a panel discussion show with women talking about female issues. Show Me Love will have KG Moeketsi, Unathi Msengana, Abigail Visagie and Nontobeko Sibisi as part of the panel.

Show Me Love that has been commissioned for 260 episodes will be broadcast on Moja Love on weekdays at 17:30 with a repeat on weekday mornings at 08:00.

"These dynamic hosts meet daily to schwashwata on every topic that concerns women at one time or another. With no topic off limits, the show provides a safe place for women to air any issue, in the company of their sistas," says Moja Love.

The local telenovela Hope with 208 episodes stars Nimrod Nkosi, as Pastor Buthelezi, a well-meaning pastor of a small congregation who is about to go through challenges when a new church opens up across the street. Hope will show on weekdays at 19:00.

"It sets in motion a story of love, deceit and betrayal, which unravels in the exciting world of

churches. As brother is pit against father, church members hide dark secrets, and pastors compete

for the soul of the community, take comfort that there is always hope in a dark world," says Moja Love.

Papgeld on Saturdays at 18:30 is an investigative reality show about children and will track fathers, and in some cases mothers, who are not living up to their parental responsibilities,

A spin-off show Let’s Talk Papgeld, Saturdays at 19:00 will try to help viewers with tips and guidelines from a range of experts and service providers in the social services and child maintenance sector.

Judge Khambule on Saturdays at 18:00 is a sitcom set in a courtroom that features characters caught up in various legal issues. Judge Khambule is played by Thenjiwe Mosley.

Other shows on Moja Love include Highly Inappropriate with Phat Joe, a reality beauty makeover show Beat, the sex advice show Thrills with Dr T, presented by sexologist Dr Tlaleng on Wednesdays at 21:00, and Sofa Slahlane, with the presenter and veteran journalist Mzilikazi wa Afrika on Thursdays at 17:00.

Moja Love will also broadcast Sisters in Law, Food Police, Nairobi Diaries, Direct Flight, Amagugu, Curvy Girls and Nomakanji.

MultiChoice adds Moja Love as a new DStv channel; packaged by Siyaya TV and targeting black female viewers it will launch on Valentines Day with new locally produced shows.

MultiChoice is adding a channel, Moja Love, targeting a black female viewership from 14 February to its satellite pay-TV platform on DStv channel 157.

"Moja" meaning good or alright, is packaged for MultiChoice by Siyaya TV that got a pay-TV licence from the broadcasting regulator, the Independent Communications Authority of South Africa (Icasa) but failed to start it's own service, just like eSat that ended up producing eNCA for DStv.

Siyaya TV that secured exclusive soccer rights but resold it to the SABC, is now creating Moja Love that MultiChoice will make available to DStv Premium, DStv Compact Plus, DStv Compact and DStv Family subscribers from Valentines Day on 14 February.

The Sunday tabloid newspaper Sunday World first reported the launch of Moja Love. MultiChoice didn't respond to a media enquiry made about Moja Love on Sunday afternoon.

Moja Love will run 24-hours per day with repeat blocks and have 22 shows including several new local productions.

"For us at MultiChoice, it's important to offer our customers a range of different entertainment options and to provide a platform for local stories to be heard," says Yolisa Phahle, CEO for general entertainment at MultiChoice.

"Moja is a slang word that means 'everything is good' and while love is a universal emotion, Moja Love shall explore love from the unique perspective of the modern South African woman using honest, reflective, hopeful and humorous storytelling," says Jacqui Setai, Moja Love channel head.

New programmes on Moja Love include a new local weekday talk show, similar to The View in America as a panel discussion show with women talking about female issues. Show Me Love will have KG Moeketsi, Unathi Msengana, Abigail Visagie and Nontobeko Sibisi as part of the panel.

Show Me Love will be broadcast on Moja Love on weekdays at 17:00.

Phat Joe will be the presenter of Highly Inappropriate.

Bonang Matheba's former make-up artists Muzi Zuma will present a reality beauty show entitled Beat and a new telenovela Hope that will run Mondays to Wednesdays at 19:00 will star Nimrod Nkosi and Charmaine Mtinta.

Moja Love is also trying a sitcom in the form of Judge Khambule with Thenjuwe Mosley.

The investigative journalist Mzilikazi wa Afrika will be the presenter of a new show on Show Me Love entitled Sofa Slahlane.