FUNNY INJOKE. Devon reappears in 30 Rock and hilariously tells it exactly like it is.

Sometimes often I think it's just me. Only to realise, no, not really.

The latest episode of 30 Rock in America, the hilarious sitcom sadly coming to an end and set inside a fictitious version of the NBC network in America, had me laughing and laughing.

Every episode is jam-packed with jokes which are used to masquerade biting truths about the TV industry and how it works - or more exactly, often isn't working. Turns out that the set-up of South Africa's TV biz isn't at all that far removed from how things work in America, even when it comes to some of the smaller, ongoing irritations.

In the latest 30 Rock episode Jack Donaghy (Alec Baldwin) and Devon (Will Arnett) hatched a fiendish plot for both of them to move up in the TV industry and climb the corporate ladder within television broadcasting.

"When Hank finds out that Kalie is not family, I'll be CEO of Kabletown," says Jack.

And then the hilarious, bitingly funny and oh-so-true quick quip from Devon:

"And I'll be NBC's new head of publicity. You'll never see me again. I'll be on a beach somewhere."

30 Rock renewed for a 7th and final season; to end with a special hourlong finale.

30 Rock (M-Net, M-Net Series, SABC3) which has been renewed by the NBC network in America for a 7th and final season will end with an hourlong final episode.

The upcoming shortened season of 30 Rock will have 13 episodes, of which the finale will be one hour long.

BREAKING. 30 Rock renewed for a 7th and final season of 13 to 14 episodes.

Oh, Kenneth! The critically acclaimed comedy 30 Rock (M-Net, SABC3) will return for a final 7th season of between 13 to 14 episodes the Hollywood trades are reporting.

What do TV types read? Variety? The Hollywood Reporter? TELEWEEK of course . . .

What do TV execs and television types read? TELEWEEK of course.

If you look carefully behind NBC executive Jack Donaghy in the latest episode of 30 Rock you'll see TELEWEEK. It's not Variety, The Hollywood Reporter, Broadcasting & Cable but TELEWEEK that the people in television read to stay up to date with what's happening in the TV industry.

The trade magazine is fictitious of course, just like TGS.