MultiChoice execs reaffirm commitment to authentic storytelling at 8th Joburg Film Festival: 'Quality doesn't only come from budget'

by Thinus Ferreira

The MultiChoice Talent Factory (MTF) held its MultiChoice Talent Factory Day at 2026's 8th Joburg Film Festival in Johannesburg, where MultiChoice executives reaffirmed that whatever is happening after Canal+'s takeover of the pay-TV company, authentic storytelling and authenticity in on-screen work will always continue to matter immensely.

Held at the Theatre on the Square in Sandton, on stage were the MultiChoice executives Tebogo Matlawa, head of scripted content: middle & mass South Africa; Waldimar Pelser, director of premium channels; Shirley Adonisi, channel director for local entertainment; and Tracy-Ann Van Rooyen, executive head of content strategy.

Tebogo Matlawa said "The question with each show that is pitched is always which local market it will satisfy first".

"Think local, be global. If it doesn't have a market here or in our African territories, it's a no-go. But sometimes you come across a story and you immediately know it can travel."

Shirley Adonisi said "At the core of it is authenticity".

" If our audiences do not identify with the characters or the stories we create, then that is an epic fail on our part. It's not about how much the show costs. It's about how rich the story is and how people connect with it and say, 'that looks like me'."

The panel discussion also explored how the changing media landscape is reshaping the way stories are developed and consumed.

Tracy-Ann van Rooyen said "When you are thinking about content strategy, you can't think about it in isolation".

"You have to believe in your story first and know that it has a market. Scale means opportunity, and for African creators, that opportunity is growing."

Waldimar Pelser noted that the creative direction when commissioning content remains rooted in local insight.

"Commissioning across Africa remains locally led," he said.

"Finding the right stories to back is a team sport, and we rely on storytellers and producers to help us understand our audiences."

"Quality doesn't only come from budget. It comes from the quality of a story, the authenticity of a story, and whether it speaks to somebody specific."

This is the fourth consecutive year that MultiChoice is a partner of the Joburg Film Festival, with MultiChoice Talent Factory alumni who premiered the film Keletso at the festival this week.

The Keletso screening highlighted the growing impact of the film academy and showcased how graduates are moving from training environments into professional filmmaking and bringing their work to major industry platforms.