In ongoing cost-cutting MultiChoice has ended its SuperSport Special TV channel on DStv in Ethiopia which used to be dedicated to Ethiopian Premier League content with Amharic commentary.
The decision to dump SuperSport Special in Ethiopia is further indicative of a change in MultiChoice's content localisation strategy in Ethiopia, which apparently hasn't worked.
In South Africa, MultiChoice has decided to sell its SuperSport United football club after 31 years that it now calls no longer "core" to the pay-TV operator's business.
MultiChoice originally started the SuperSport Special channel for subscribers on DStv Ethiopia to provide sports content in Amharic but apparently didn't see a return on the investment in commentary production, translation services and licensing fees.
Earlier this year France's Canal+ dumped Ethiopia, with Canal+ planning to secure a regulatory approval for its buyout takeover of MultiChoice in South Africa as well as MultiChoice Africa in the Rest of Africa (RoA).