by Thinus Ferreira
The ViacomCBS Networks Africa boss Monde Twala has added BET International responsibilities to his job title and will now hold the title of senior vice president of ViacomCBS Networks Africa, Editorial and General Manager and peer lead for BET International.
According to ViacomCBS Networks Africa, Monde Twala will now work closely with Kerry Taylor, the executive vice president of VaicomCBS Networks International's entertainment and youth brands, as well as the larger international division to guide editorial direction and identify opportunities to strengthen and grow the BET brand outside the United States.
Monde Twala will focus on driving brand resonance across key markets says ViacomCBS Networks Africa while working on the media company's ongoing digital transformation.
"As head of BET’s largest international market, Monde Twala has an incredible track record of driving development and growth for all of our ViacomCBS brands across the African continent," says Kerry Taylor in a statement.
"He is a passionate champion of the brand and I have no doubt that he will drive it forward in a strong, impactful way while ensuring BET International elevates black culture globally."
Monde Twala in the statement says that "BET is the unifying platform for all-things black culture. I'm excited to collaborate with Kerry Taylor and the international team to unite, empower and elevate black culture and excellence around the world, spotlighting the diverse voices, stories, music and news that need to be seen and heard."
So far at ViacomCBS Networks Africa Monde Twala has helped with the creation of ViacomCBS Africa's major music events, including the Africa Day Benefit Concert at Home to help children and families in Africa impacted by the Covid-19 pandemic, and the MTV Africa Music Awards.
Monde Twala has also worked alongside local production teams to create a range of programming including MTV Newsish, BET Breaks, scripted biopics and reality formats, and has overseen BET's expanding local production content slate.
