Lirandzu Themba has become the next eNCA (DStv 403) reporter to abruptly exit the South African TV news channel from eMedia Investments carried on MultiChoice's DStv satellite pay-TV service.
The extremely hardworking reporter was at eNCA for 9 years and joined eNCA in September 2010.
In a message on Monday night on social media, Lirandzu Themba wrote that "today I bow out of the news industry and hang up my mic. Reporting for eNCA from the capital has been most rewarding."
Similar to previous recent exits, there's been no prior notification or announcement to the media from eNCA about Lirandzu Themba's exit, nor any well-wishes in a statement from the Hyde Park-based TV news channel.
Lirandzu Themba leaving eNCA is the latest in an ongoing string of exits from a dwindling talent pool of veteran TV reporters who used to be at the TV news channel and who've built up personal brand name recognition over the years.
Their appearance not only helped bolster viewer trust on eNCA during reporting but their presence in the field often also helped them to secure better interviews with newsmakers who know their names.
[JUST IN] Today I bow out of the news industry & hang up my mic. Reporting for @eNCA from the Capital has been most rewarding. THANK YOU to the thousands of SAns for opening your homes & hearts & trusting me with your stories. Strength to all my colleagues holding the fort. 💛 pic.twitter.com/MaN0WWhxpe— Lirandzu Themba (@LirandzuThemba) August 5, 2019