Turner International has switched its Boomerang (DStv 302) kids channel carried on MultiChoice's DStv satellite pay-TV platform to a high definition (HD) feed on Tuesday, 5 March.
The switch from standard definition to HD wasn't announced, but TVwithThinus asked Turner about it on Tuesday morning, who confirmed it in an answer just before the close of business on Tuesday, saying the channel has indeed been upgraded.
Burson Cohn & Wolfe, the South African PR agency that reps Turner, told TVwithThinus that Boomerang indeed became an HD channel today.
It comes after viewers on Tuesday morning told me that they've noticed the change.
Turner in a statement to TVwithThinus says "continuing its ongoing commitment towards re-imagining television for African audiences, Turner has now made Boomerang available in high definition across Africa".
"The switch took place on the morning of 5 March, rolling out across the whole continent, effective immediately."
The change marks Turner's third African channel to transition to HD in recent months.
"Currently, South African viewers can enjoy watching their favourite kids channel, Cartoon Network (DStv 301), in HD, while the whole continent has access to the American blockbuster channel, TNT (DStv 137), in HD, alongside the 'more to laugh about' kids channel, Boomerang," says Turner.