Thursday, January 3, 2019

Don’t look now: Netflix warns as dangerous game goes viral – Stop the Bird Box Challenge.

Netflix is now begging people not to try the "Bird Box Challenge" at home after a dangerous game based on the new Netflix horror film, Bird Box with Sandra Bullock, has gone viral on social media.

With the growing popularity of Bird Box – a film in which Sandra Bullock’s character Malorie as well as her son and daughter try to escape for the majority of the film while wearing blindfolds from an entity that preys on people’s biggest fears – has come a new craze that has dangerous implications, similar to swallowing laundry detergent pods and the ALS Ice Bucket Challenge that became twisted.

More and more videos are surfacing on YouTube and on social media platforms since the film's release in December 2018 of people trying to imitate the scenes of Sandra and her kids trying to rush to safety without being able to see - including parents running their kids, including toddlers, into walls, running into streets and even driving blind, with the hashtag of #BirdBoxChallenge.

In a message on Twitter, Netflix says "Can't believe I have to say this, but: PLEASE DO NOT HURT YOURSELVES WITH THIS BIRD BOX CHALLENGE. We don't know how this started, and we appreciate the love, but Boy and Girl have just one wish for 2019 and it is that you not end up in the hospital due to memes."