Thursday, January 17, 2019

Cartoon Network still most-watched kids TV channel in South Africa; ratings of rebranded TNT surging past Studio Universal, says Turner Africa.


Cartoon Network (DStv 301) remains the most-watched kids TV channel in South Africa, while the rebrand of TCM to TNT (DStv 137) in September 2018 has seen a dramatic viewership upswing from DStv subscribers, says Turner Africa.

Turner Africa says its combined kids channels multiplex and the rebranded TNT in 2018 lifted Turner's Africa business to achieve greater reach and rating results than ever before.

"In November 2018, Turner Kids celebrated 51 consecutive months in the number 1 spot among pay-TV multiplexes in South Africa," says Turner Africa

Cartoon Network remains the favourite kids TV channel in South Africa with the channel that celebrated its highest-ever monthly share and remained the number 1 pay-TV Kids channel among kids aged 4 to 14.

Turner Africa says Cartoon Network's most popular shows vary between Ben 10, alongside new Cartoon Network original hits like Apple and Onion and Craig of the Creek

Original Cartoon Network productions and Warner Bros. content totalled 77% of the most viewed content on the channel.

Cartoon Network continued with its high-performance success in December 2018, with the Power Rangers: Clash of the Red Rangers movie viewed by 239 000 kids aged 4 to 14, and the sneak peek of the new Cartoon Network Original Summer Camp Island claiming the second spot.

Boomerang (DStv 302), Turner's other kids channel, is closing in on Cartoon Network's ratings, after moving up to the number 2 spot amongst the pay-TV kids channels for kids aged 4 to 14.

Meanwhile TNT Africa in October 2018 had its highest performance ever in ratings with an average of 36 000 viewers.

In November 2018 TNT Africa broke a new record with 40 700 viewers tuning in - a 13% month-on-month increase and achieved its second highest performance in share (1.14%) since December 2016.

TNT ranked number 5, ahead of NBCUniversal International Networks' Studio Universal (DStv 112) for a second month in a row.

"For the first time ever, not only did TNT dominate the top 50 competitive movies in November - with 7 movies on the top 10 list, but the channel also secured the top 3 spots for the month," says Turner Africa.

"For prime-time tune-ins, TNT remained on top of the podium, says Turner Africa, noting that TNT's  performance was driven by viewers tuning in on weekday afternoons, averaging 83 000 viewers between 15:00 and 18:00; and Saturday evenings during prime time, fuelled in November by The Schwarzenegger Fan Month programming stunt, gathering an average of 202 000 viewers.