Tuesday, May 8, 2018
Openview dumps the True African channel after just a year as the free-to-air satellite service has also dropped the 'HD' from its name and changed its brand logo.
Openview has decided to dump the True African channel that was carried on channel 108 on the service after just a year, with Openview that has also dropped the "HD" from its name and changed its logo - although it's weirdly now using both.
The True African channel launched on Platco Digital's OpenView HD (OVHD) free-to-air satellite platform on 1 April that is part of eMedia Investments, and was removed on Tuesday 8 May.
True African is the latest in a series of TV channels Openview decided to dump the past few months.
True African was the changed eNolly+ channel that e.tv revamped and replaced last year.
There's been no statement from e.tv regarding the removal of True African but on Openview's Facebook page the service said True African has been discontinued "due to the realignment of the platform's channel strategy".
Openview HD says "viewers must stay tuned to Openview, Openview's social media and online channels for further exciting developments on the platform".
Openview and e.tv haven't communicated the change to the press (yet) and it's not clear when and why the logo changed and the "HD" got dropped.
Across the Openview website, both logos - the new white on red halfsun and the old blue and red brand image - are being used.
e.tv and Openview haven't yet issued the media with a name change advisory or the new brand image as part of the brand identity guidelines for press.