Tuesday, May 8, 2018

Is Netflix bad for sex? New research finds stream viewing is altering people's behaviour at night.

Is Netflix bad for sex?

New research would suggest that the global streaming service is having an adverse effect on people's sex lives as users are bingeing in TV shows into the late hours of the night when they would have done something else.

Research by the University of Lancaster in the United Kingdom and first reported by MailOnline has found that streaming services like Netflix are affecting people's sex lives.

The new study supports Prof David Spiegelhalter from the University of Cambridge who warned in 2016 that people are interested in sex due to the increase in watching TV services like Netflix in bed.

Spiegelhalter blamed research indicating declining rate of sex on the increase in the "mass of connectivity" where people are now constantly connected to their internet-enabled devices until late at night, compared to a few years ago.

No comparable research is yet available for South Africa but it would be interesting to see what the impact is here where Naspers' subscription video-on-demand (SVOD) service Showmax, now run under MultiChoice, MultiChoice's DStv Now and DStv Catch Up, Netflix, Amazon Prime Video and some other on-demand services are proliferating and also starting to alter TV viewers' behaviour.