The Lifetime (DStv 131) channel supplied by A+E Networks UK, will again be changing its logo and its on-air look from Tuesday 6 February.
The Lifetime logo change for South Africa and Africa comes exactly a year after the change was introduced in America in February 2017 for the female-skewed channel.
During the past year public reaction to the new, more dull and plain circular logo and the word "LIFETIME" inside has been less than great; it remains to be seen what reaction DStv subscribers in South Africa and across the rest of the continent will have a reaction to it, if any.
With the new Lifetime logo also comes some new programming, and besides the logo, Lifetime's on-air look and feel will change, with new Lifetime channel idents.
"With busy schedules; juggling the demands of work, children and home, we know just how hectic life gets and that Lifetime viewers come to the channel to be entertained," says Naz Khan, A+E Networks Africa head of marketing.
"We are driven to ensure that the shows on Lifetime give our viewers that chance to unwind and to escape. It is important to us that viewers also see a reflection of themselves in the real life people portrayed on our channel and know that they are not going it alone."
The 4th season of The Rap Game will start on Wednesday 7 February in which rappers from all walks of life bust beats for the ultimate prize of a recording contract with the Grammy winner Jermaine Dupri.
The 4th season of Little Women Atlanta starts on Wednesday 14 February at 20:00.
Terra's Big House starts on Lifetime on 22 February at 20:00, following Terra and Joe from Little Women: LA as they embark on a new journey as parents.
Question of Love is a new show starting on Friday 23 February at 20:00 following 3 couples as they ask each other some of the toughest truths.
If you’ve ever wondered about the powerhouse behind fashion’s Gigi and Bella and their model brother Anwar, their mom Yolanda Hadid shares her secrets and sees if she can replicate that success for six aspiring models in Making a Model with Yolanda Hadid starting Thursday 1 March 20:50.
The former model guides models and their "momagers" though an intensive 8 week training program.
The 6th season of the American version of Married at First Sight will start on Lifetime on 30 Mach 20:50. Viewers will follow Boston singles paired up.
Lifetime will broadcast the Lifetime Original Movie that was just broadcast on Lifetime in America, Cocaine Godmother on 31 March at 20:00. Catherine Zeta-Jones stars in the true story of Griselda Blanco Restrepo, the most infamous woman in the drug world.
It follows Griselda from the age of 17, when she made her way to America with a fake passport through to her ruthlessly running the cocaine trade in America until she was deported back to Colombia in 2012.
Lifetime will repeat the second season of UnReal from Monday 12 March at 20:00 and says it will show the 3rd season of UnReal "in coming months".
Lifetime’s new beauty competition Glam Masters will start in June and has Laverne Cox as presenter and Kim Kardashian West as executive producer. "I’m fascinated by how artists are able to transform someone’s look with makeup and couldn’t be more ecstatic for them to show what they can really do," says Laverne Cox.
