Wednesday, August 23, 2017

CNN has started a new daily news show, The Update on Snapchat as it reaches out to try and reach more younger news consumers.

CNN has ended its Snapchat Discover magazine to launch a new Snapchat daily news show, The Update in an attempt to reach more younger news consumers.

CNN announced the news only today, Wednesday, in South Africa and Africa, two days after the Snapchat show announcement was made elsewhere in the world and launched on Monday.

In a statement CNN says The Update includes a rundown of the biggest news from stories of the day from CNN reporters and bureaus around the world and will include breaking news segments.

Each The Update show includes five or more stories as CNN targets digital news consumers on smart devices.

"We are introducing our brilliant cast of world class anchors and reporters to a young audience in a smart, accessible way with The Update," says Samantha Barry, CNN’s executive producer for social and emerging media in a statement released by Burson-Marsteller in South Africa on Wednesday.

"In today's news environment, people are hungry for news and they want a quick update of where things are at within one tap of their phone. So, we're serving that up, speaking their language and delivering it in beautiful, vertical, mobile friendly video."

"Since launching content on Snapchat, we have believed in the importance of giving our community access to accurate and authoritative news coverage, and CNN has played an important part in that from the beginning," says Sean Mills, senior director of content programming for Snapchat.

"It's more critical than ever that Snapchatters have access to the best journalism in the world, right when news breaks, and we’re excited to watch CNN deliver that to them through The Update."

Snapchat users can find The Update in the Shows section of their Stories pages.

CNN says The Update will build on and complement news coverage Snapchat offers its community through all of its content formats on Discover.