Wednesday, May 11, 2016

SMILEY FACE. TLC Entertainment on DStv updates its logo, adds emojis as the channel looks to engage viewers beyond just the TV viewing experience.

The TLC Entertainment (DStv 135) channel has refreshed its look with a slightly updated channel logo and by incorporating social media "emojis" on-air to enhance the appeal and "playfulness" of the channel skewed towards a female target audience.

With the emojis introduction, TLC Entertainment - a channel from Discovery Networks International supplied to MultiChoice's DStv satellite pay-TV platform in South Africa and Africa - wants to get viewers to take their in-viewing and off-viewing conversation further and beyond the confines of just the actual viewing experience.

TLC Entertainment also added a custom Meme Generator on its new African website at

"Now in its 5th year, TLC has truly captured the hearts of South African audiences, through its unique mix of eye-opening stories and larger-than-life characters that will never fail to get our viewers talking," says Lee Hobbs, the vice president of channels for emerging business at Discovery Networks for the Central and Eastern Europe, Middle East and Africa (CEEMEA) region.

"Building on two of TLC's core values - surprise and emotion - this new campaign celebrates the channel's brand-defining programming with the introduction of emojis which, with their universal appeal, are the perfect tools to express, embrace and elevate our TLC stories and encourage a new level of viewer engagement," says Lee Hobbs.

Programming TLC Entertainment include the 8th season of Buddy Valastro's Cake Boss, weight-loss show Fat Chance following 8 people on a quest to lose the fat and find love, My Extreme Excess Skin in which people cut kilo's of skin away and Two in a Million uniting people who suffer from the same rare medical conditions.