Tuesday, February 9, 2016

The South African Film and Television Awards (Saftas) updates its look with gold and the word 'imagine' for the 10th Safta ceremonies set for March.

The National Film and Video Foundation (NFVF) has unveiled this year's logo and look for the 10th South African Film and Television Awards ceremonies that will be held in March.

The gold-over theme for 2016 now has the word "Imagine".

The NFVF, an agency of the department of arts and culture, will again try to produce a better televised Saftas awards show this year.

The Saftas, supposed to be for the local South African film and TV industry, always reflects its badly on television - marred year after year by bad production values, shoddy and shocking omissions and mistakes, a litany of technical problems and mistakes, as well as amateur presenting talent who struggle to read and don't know, nor care, with correct pronunciation of people's names.

With the new visual identity for the 10th Saftas "we're celebrating the glamour and the solid hard work that thrives in this industry every day," says Zama Mkosi, the NFVF CEO in a statement released today to show the updated look for 2016.

"We consider ourselves the backbone of the Saftas and the decision to imbue a new sense of progress and meaning to the identity, affords us another opportunity to demonstrate our support."

"As we celebrate a decade of the Saftas it was a fitting time to redefine the event and all the elements that make it a noteworthy annual gathering".