Thursday, January 14, 2016

Disney's Star Wars: The Force Awakens obliterates South African box office records as it powers to the 4th spot of biggest grossing films ever in the country.

May the 4th be with you: Star Wars The Force Awakens continues to obliterate box office records in South Africa and internationally, and has now become the 4th biggest grossing film at the South African box office ever with a staggering haul of over R44 million - and counting.

The new Lucasfilm Star Wars film with director J.J. Abrams continues to enthrall audiences in South Africa and around the world with Star Wars The Force Awakens that has now become Disney's biggest film release ever in South Africa.

Up to and including Monday 11 January, Star Wars The Force Awakens has amassed an astounding R44 956 610 at the South African box office and shows no sign of slowing down, with repeat moviegoers streaming to see it despite the end of the December holidays.

While currently at 4th place in South Africa, Star Wars The Force Awakens with a global haul of $1,76 billion is now holding the 3rd spot on the list of highest grossing films ever, just behind James Cameron's Avatar in the first place, followed by Titanic with $2,1 billion.

In South Africa Star Wars The Force Awakens also shattered other box office records. It's South Africa's all-time biggest December opening ever (Wednesday 16 December to Sunday 20 December with ticket sales of R16 443 117.

Star Wars The Force Awakens now also holds the record for the biggest opening Wednesday in South African box office history with R4 726 865 and over 70 000 fans who flocked to movie threates.

The film also achieved the highest pre-ticket sales for any IMAX film screened at Ster-Kinekor in South Africa ever: 27 700.

Internationally, Star Wars: The Force Awakens has made more than $179 million from 940 IMAX screens globally.

"We are thrilled at the reception South African fans have given Star Wars: The Force Awakens," says Christine Service, the senior vice president and country manager of The Walt Disney Company Africa.

"As the next installment in Star Wars saga, the release of this film means that every generation will now have their own Star Wars story to experience," she says.