The best annual TV upfront in South Africa – the one from Discovery Networks International – is once again set to wow TV and ad execs, TV critics and ad buyers today.
Discovery is set to trot out its on-screen TV talent and executives as it previews its upcoming channel content for the 2015 festive period and the whole of 2016.
The past few years Discovery Networks South
Africa's annual programming upfront has constantly ranked tops among all TV
channels and broadcasters, followed by Disney South Africa and then BBC
Worldwide South Africa.
The three, with Discovery far in the lead, are the only ones who bring a level of razzle-dazzle and provide a
lot of programming information at annual upfront events most other local and
international TV channels and broadcasters don't care to invest in or do.
Discovery Networks for the Central and
Eastern Europe, Middle East and Africa (CEEMEA) region remains the only of the
TV content providers in South Africa and operating in the Africa region that
not only does an annual upfront, but at their showcase event also rolls out high-level
executives, local and international TV talent and gives advertising executives
and the media a detailed, year-long glimpse of what the next year holds across
all of its individual channels.
On Wednesday evening, after a selection of stars
from across the various Discovery channels have done media interviews, Discovery
Networks CEEMEA is once again set to show the South African TV biz not just why
its necessary to do a programming upfront and to create buzz around your TV
shows, but how to properly do your show-and-tell.
Discovery Networks CEEMEA will once again
take the 250 invited media and advertiser guests through the programming
highlights for the whole new year for each of its channels like Discovery
Channel, Discovery World, Animal Planet and TLC Entertainment at its upfront at
Level Three in Johannesburg.
Tonight Discovery will also announce the
winner of its TLC Next Great Presenter
campaign who will present the 4-part series TLC Top 10 in December.
Besides on-screen Discovery channels' stars
like magician Troy Von Schneibner, the "Lion Queen" Andi Rive and Whitney Thore
of My Big Fat Fabulous Life, a
phalanx of Discovery executives are once again jetting in to South Africa.
