This past Friday evening M-Net Edge (DStv 102), the M-Net packaged TV channel on MultiChoice's DStv satellite pay-TV platform, turned one year old.
M-Net Edge celebrated the first anniversary since the channel's launch with a fantastically conceptualised birthday party event.
Held at the Turbine Hall in Newtown, Johannesburg, M-Net very successfully brought the characters, edgy channel proposition and feel of M-Net Edge to life in a wonderful party presentation for the media, advertisers and TV executives.
The brilliant and beautiful M-Net Edge 1st birthday party was in stark contrast to Vuzu AMP (DStv 114), also an M-Net channel, which also turned one year old just a few weeks before.
Vuzu AMP couldn't be bothered to try to impress the press or involve TV critics, or even send out a basic press release about its first birthday.
M-Net Edge however made sure that that the media and the country's TV critics covering the channel knew about it, that the "wow" factor was present, and that M-Net Edge's event was visually spectacular, unforgetabble, edgy and impressive.
While buff naked waiters with their butts out walked around from18:00 until midnight giving guests vodka shots, people couldn't help talking selfies (and some couldn't help to grab the nude asses on display).
Scary and eccentric characters from various shows on M-Net Edge hovered and lurked around all corners, ranging from American Horror Story and Orange is the New Black to Game of Thrones.
Guests who wanted to, could sit and get real tattoos,or half-mask face paintings.
John Vlismas as the MC and host of the evening was just perfect.
Unrestrained by having to tone down his stand-up humour for television and broadcast, he let it all out and had guests laughing after which a band took over, belting out some classic "scary" hits like for instance Michael Jackson's "Thriller".
You know you're at a different kind of a party when a midget with a baby head on, unexpectedly jumps out of a birthday cake.
Part of the celebration event of M-Net Edge's first birthday also included dazzling acrobatic performances, and the ceremonial blowing out and cutting of a black EDGE cake.