Kagiso Tiso Holdings (KTH), through its media subsidiary Kagiso Media is investing in Ghana to grow a direct radio and TV presence in that African country similar to what Kagiso Media has in South Africa.
Kagiso Media is investing an undisclosed amount of money and has acquired 37% of Global Media Alliance Broadcasting Company (GMABC), a broadcasting company in Ghana.
GMABC runs four radio stations in Ghana (Happy FM, YFM Kumasi, YFM Accra and YFM Takoradi) as well as the free-to-air terrestrial television channel e.tv Ghana, which was launched in 2009 as the result of a partnership between GMA and Sabido Investments that owns e.tv in South Africa.
"We are looking forward to operating in Ghana and using this as a base to expand our reach into other West African territories. It also offers us an opportunity to use our content production capability across more distribution platforms," says Mark Harris, CEO of Kagiso Media.
Kagiso Media's investment in Ghana will be followed by a similar investment in Kenya.