Thursday, August 20, 2015
e.tv adds another advertiser-funded production to its primetime schedule; music show Coke Studio from Coca-Cola starting Monday at 20:30.
So far nothing from e.tv on this, but the free-to-air channel is adding another advertiser-funded production (AFP), a music show Coke Studio to its schedule from Monday 24 August at 20:30.
In Coke Studio, a South African version of the sponsor tie-in programme already tried in Pakistan and Brazil, local musicians in a country get together to do collaborations and to create new songs.
Exactly like SABC2's long-running Jam Sandwich, musicians from different genres are teamed up to create a new song like for instance Cassper Nyovest and Mi Casa who will appear in the first episode.
In Coke Studio, musicians get three days to fuse different music styles to create a new song.