The show which suffered low ratings in the recent first season on SABC3 abruptly switched channels and will now be on e.tv with presenter Thapelo Mokoena and judges Belinda Driemeyer, Kojo Baffoe and Tumi Morake.
Edgars which suffered its own recent mark-up sales scandal will use the show to push the retailer's brand with the inclusion of Sandy Rogers, an Edgars executive into the show to market Edgars' clothing.
E.tv promises that the second season will be better than the first one and deliver more "fierce, fabulous and real" viewing as 13 contestants, living under one roof, compete to become the next "it girl" like in America's Next Top Model currently on SABC3.
e.tv is now playing up the conflict for She's the One, saying the show takes "reality TV to the next level, with constant personality clashes and conflicts" as every episode "pitches the girls against each other". The winner will represent Edgars.
"She's the One is the first of its kind on our channel, and it will captivate our viewers as weekly drama unfolds," says Monde Twala, e.tv MD.
"Cheeky Media and Edgars are proud to announce that the second season of She's the One will be broadcast on e.tv in September," says Yusuf Stevens, executive producer.
About leaving SABC3 for e.tv he says the show is incredibly happy to be on the new channel.
"We are incredibly happy to have our new e.tv family on board for the much anticipated return of She's the One."
Ultimate Braai Master with Justin Bonello similarly started on SABC3 and left for e.tv and SA's Got Talent which started on SABC2 also left the public broadcaster for e.tv.