Thursday, April 16, 2015

Maggs on Media on eNCA this Sunday at 10:30 talking to Kai Botha about the media strategy behind the launch of the new season of Game of Thrones.

This coming Sunday, Maggs on Media on eNCA (DStv 403) at 10:30 will have a fascinating look and interview about the media strategy behind the highly successful launch of the new 5th season of the TV fantasy drama series Game of Thrones.

Jeremy Maggs talks to social media data analyst Kai Botha at Ornico about Game of Thrones, the 5th season of which started showing on M-Net's M-Net Edge (DStv 102) TV channel at the same time as on HBO in America.

Kai Botha will weigh in on the media strategy of launching Game of Thrones' new season, and how short bursts of content helps keep audiences interested in the show.

Other topics and stories being covered in this Sunday's edition of the weekly media landscape programme will include a profile of a company that's helping big brands to claim their stake in South Africa's townships, one wall at a time; and digital integration and why it is vital to the survival of businesses in the new "we" economy.

Maggs on Media also goes behind the scenes of a new campaign of an appliance manufacturer.

Maggs on Media on eNCA is repeated on Sundays at 15:30, Mondays at 09:30 and 22:30, Wednesdays at 12:30 and Thursdays at 11:30.

ALSO READ: Winter came at 03:00 this morning to Nu Metro with M-Net Edge, HBO and Game of Thrones ... and the result was amazingly spectacular.