e.tv says that in 2015 the channel will be introducing new shows during primetime throughout the year.
With the introduction of e.tv's new local telenovela at 20:00, soap Rhythm City is moving to 19:00 on weekdays from Monday 2 March while the main news on e.tv will move from 19:00 to 20:30 as the lead-out of the new telenovela.
e.tv's new telenovela of 104 episodes will be broadcast from Mondays to Thursdays at 20:00. The new polygamy drama series Umlilo will also start on Monday 2 March in the 21:00 timeslot.
Club 808 is once again moving but at least remaining on Fridays, now moving to 18:00. The 20:00 timeslot is taken by a repeat of the first season of Traffic! with Bonnie Henna and Bongo Mbutuma and a new second season set to start this year on e.tv as well.
e.tv says it is moving Rhythm City to 19:00 - where it will be competing against SABC3's Isidingo which has until now been the only local soap in the 19:00 timeslot - "to complete the one and a half hour local drama timeslot".
As TV with Thinus reported at the beginning of the year, a new weekday half hour Zulu TV eNews bulletin is being added in the 18:30 timeslot. It will be called eNews Izindaba.
The 6th season of eKasi: Our Stories moves to Tuesdays at 21:00, half an hour later than its current time.
On 7 April e.tv will also start a new rural drama, Matatiele, which takes over the 21:00 timeslot. Matatiele is based and shot on location in the Matatiele village in the Eastern Cape.
e.tv says its changing its primetime line-up to remain competitive as a linear terrestrial TV channel in South Africa. Monde Twala, managing director for e.tv channels division says "the new primetime schedule has been in planning for a few years".
"e.tv aims to be at the forefront of this growth [in local TV content] by not only introducing a high number of new and local genres, [but] we have also improved story-telling, production and directing. This ensures that our content is competitive," says Monde Twala.
"We are on strategy mode, we need ideas and partners to realise these goals. The aim of these programmes is to invest in the development of local content," says Monde Twala, saying that "the list is very long for 2015" of what e.tv wants to try and do.
"Every year we make sure that we go big, fresher and better. We are happy about the natural growth of our channels, we want more, and we want to grow bigger. Our vision still remains; to be the destination of choice," says Monde Twala.