Thursday, December 11, 2014

Ster-Kinekor launches Cape Town's first IMAX at Cape Gate shopping centre after long absence, South Africa a key market for IMAX again.

Cape Town has an IMAX movie theatre again with IMAX now saying that South Africa is, and will remain a "key focus" for the big screen company.

On Wednesday night Ster-Kinekor officially launched the city's first new IMAX cinema at Cape Gate shopping centre in Brackenfell, the third one countrywide after Gateway in Durban and The Grove Mall in Pretoria.

Guests watched the riveting conclusion to the final film in the The Hobbit trilogy, The Hobbit: Battle of the Five Armies in 3D on the massive screen.

Johannesburg will get South Africa's 4th IMAX through Ster-Kinekor during the second half of 2015 at the Eastgate shopping centre.

"This is a big screen but it's much more than just the specifications and words like 'in-theatre geometry' and difficult things we had to overcome to ensure that when we promise great moments at their greatest, we deliver exactly that," said Doug Place, Ster-Kinekor marketing executive.

"International expansion has been a key focus for us and South Africa is, and will be, a key market for our films," says Giovanni Dolci, the vice president for theatre development, for the Europe, Middle East and Africa (EMEA) region at the IMAX Corporation.

"Next year we have an amazing slate of really powerful titles, films like Jupiter Ascending in February, Fast & Furious VII in April, the new Avengers and then ending at Christmas with the new Star Wars VII."